Leader: Get There with Uber
The UBER Story:
Being the industry leader and the first to claim such innovation, Uber continues to communicate to its customers its vision to bring people together and to connect cities by providing reliable transportation everywhere and for everyone.
Uber creates a community within its users through experiences created by using the app. Through customer satisfaction and its vision to bring people together and connect cities, Uber makes it a point to be part of its customers’ lives and ultimately their respective communities.
Uber continuously strives to innovate as a significant number of companies have already been trying to catch up with Uber’s development. With such a fast-paced industry, Uber ensures to stay on top by always being the first to claim trends, creativity, and development in the industry.
Despite the tech-savvy feel of an app like Uber, it still makes sure that consumers find it user-friendly rather than intimidating. Its features and contents are minimalistic and very organized.
Challenger: Forward Together with Grab
The GRAB Story:
Grab’s story was rooted on the consumers’ pain of finding a taxi. It started as an e-hailing taxi platform which now grew to a wide variety of services. Grab aims to provide people with a safe and efficient platform that can solve their everyday transportation needs while giving everyone access to transportation that we can trust.
Through the variety of services that Grab offers, it truly lives up to its brand character of richness. It is able to cater to the different needs of their consumers through quality services that gives value.
From taxis to carpools to delivery, Grab has it all. It has dominated the different opportunities in the transportation service industry and is able to establish an edge compared to its competitors through its unique service offerings.
Grab’s brand persona is seen as playful in a sense that it tries really hard to be relatable to its target market. It doesn’t maintain a serious attitude as compared to its competitors but rather, it shows its playfulness through various creative ideas in their promotions.
Follower: Make Friends with Wunder
The WUNDER Story:
As a ride sharing service, Wunder Carpool tells its customers that their daily rides don’t need to be uncomfortable, stressful, or expensive. With Wunder Carpool, riders can have comfortable rides for a reasonable prices and drivers get to earn some of their money back by offering rides. Everyone also gets the chance to make new friends as they share their commutes with each other.
Wunder aims to making commutes easier for everyone by allowing people to connect and build relationships with those around them.
As a mobile app, Wunder is constantly improving its services to make each customer experience as simple and hassle free as possible.
Justice is evident in Wunder as it ensures that users stay secure and comfortable on their commutes.
Nicher: Speed Up with Angkas
The ANGKAS Story:
With the traffic situation getting worse and worse in Manila everyday, Angkas aims to alleviate commuters’ stress when it comes to traveling around the Metro. It’s simple, easy to use, and most especially, it gets you to where you need to go in the fastest time possible. Angkas presents itself as your best buddy in moments when Filipinos are stressed out with our transportation system.
This is seen in the fun way they relate to their customers, since they present themselves as a light and positive brand. They also project themselves very casually and playfully, especially on social media.
It is a ride sharing business, but it capitalizes on its unique feature as a motorcycle ride sharing platform, versus cars/taxis. It also banks on the speed it can take its customers on from one point to another.
Angkas boasts of its simplicity and accessibility as a motorcycle sharing app. It’s cheaper compared to other ride sharing apps, but it gets you to where you need to be.